Chapter 8: Downside of Google AdSense

While it is true the AdSense can prove to be extremely profitable and

beneficial for website publishers and advertisers alike, it does (like anything else) have its down side.

#1: Illegitimate Websites.

Many online business owners are not business owners at all. They simply want to make easy money, through services and programs like Google AdSense. These so-called business owners put together less than legitimate websites that have one sole purpose to house advertisements that will turn a profit with every click-thru.

While this is not necessarily Google’s fault, it has become a problem and the web is full of these fake sites, making it even more difficult for hard-working business owners like yourself to prove that your business is not only trustworthy, but your advertisers can be trusted as well.

#2: Confusing Advertising Tunnels

Because almost anyone can create an AdSense account, they can advertise anything. While not all AdSense advertisements lead users through a web of confusion, some do. This less than honest approach to AdSense can not only be confusing, but frustrating and annoying for those of us trying to earn an honest living and truly help our customers.

#3: Your success depends on successful SEO

Search Engine Optimization (SEO) is important for your site and it is important for your ads. Why? Because SEO is how you get users to your site. Without it, how will they find you? And, so goes your traffic, so goes your click-thru rate. The higher the volume of traffic, the higher the click- thru rate for your site. One truly is dependent upon the other.

Even with these potential downfalls, Google AdSense can be an extremely lucrative venture for your business. You just have to make sure you are using it correctly and being careful not to fall into any of the traps mentioned here.