Chapter 3: How AdSense Can Help You Earn Extra Cash?
Advertising can be an extremely cost-effective way to grow your business… if it’s done well. After all, its very purpose is to let others know about who you are and what you do.
The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and hopefully, a quality product.
Whether you are a small business owner, Internet marketer, not-for-profit organization or large corporation, advertising is a very critical part of what you do.
There are many types of advertising to choose from, and depending on your business and your product, some advertising outlets may be more beneficial than others. From television to newspapers, billboards and radio, advertising opportunities have historically run the gamut from small and inexpensive, to large and exponentially costly.
The Internet, in all of its worldwide reaching glory, is the perfect place to advertise for almost any business, as you have the best chance of reaching the most people. And what’s more, you can target your market through multiple tactics, including Search Engine Optimization (SEO), keywords, and simply choosing when and where to place your ads. Much like you would choose which magazine to run your advertisement in, you can often choose which websites your ad will appear on, or which directories you will be listed in.
For Google customers, there are many options for advertising, including:
Google AdWords for those looking to create ads/advertise
Google AdSense for those looking to include targeted ads on their website(s) in order to earn money
Google’s advertising opportunities are perfect if you are looking to make money without investing a lot… if any cash up front. When a business chooses to place AdSense advertisements on their website, advertisers benefit from relevant and targeted placement, making sure their advertising only costs them money when it is actually working. What a novel idea, right? It makes so much sense, yet often, advertising does NOT work this way.
Google will only charge an advertiser when their ads are being clicked. Every time a web user clicks on a Google AdSense ad, the website owner who placed it there receives a commission and the advertiser is charged for the click. It’s one, big interconnected web of logical advertising that benefits everyone involved.
So, how is Google AdSense good for advertisers? It’s a simple advertising solution. It’s effective. It allows for maximum exposure to a targeted audience who are inherently ingratiate toward your product and/or service. And the bottom line is that it really does work! Most importantly, it helps us all increase sales and ultimately, make more money.
For advertisers, of course you pay for your ads (but an extremely low fee) but the benefit of increasing visibility and gaining new customers from those ads far outweighs the minimal cost. Afterall, that is the very purpose of your advertising in the first place, isn’t it? So take advantage of this extremely cost-effective advertising outlet and let Google AdSense help you along your journey to growing your business and your revenue stream!
How Much Will I Earn?
Of course the most pressing question that comes to mind when considering using Google AdSense is “How much money will I earn?” Well, according to Google, there's no precise answer, because your earnings will depend on a number of factors.
Factor #1: The type of ads on your pages.
AdSense allows you to display ads that are paid when users click them or when users view them. Advertisers (through Google) participate and compete in an auction and the [Google] system automatically selects [the ads that] will generate the most revenue for you…
Factor #2: The pricing of ads on your pages.
Google says it best, ― Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.”
Factor #3: How many AdSense products you use.
AdSense is more than just ads. You can earn money by choosing to display ads on your website, provide search functions generated by AdSense to your users, display ads in feeds and much, much more.
The only sure fire way to find out how much profit you will generate by using Google AdSense is to actually sign up for an account and put it to work. As we have said before, it is absolutely free, so why not try it?
The bottom line is that Google AdSense will give you a better chance at earning revenue through advertising than traditional ways of doing so, like drumming up advertisers yourself.
Imagine working in your spare time, doing something you love and getting paid for it. You can do all this from home from the comfort of your computer. Just 10 years ago, this wouldn’t have been possible. But today it is. It’s as easy as it sounds. You can do everything described above by creating a website and selling advertising through Google AdSense.
How Does Google AdSense Work?
Google AdSense is a program that allows you to easily put advertising on your website and get paid for it. You don’t need to negotiate with vendors, you don’t need to write any complex code, you don’t even need to create banner ads or write any advertisements.
Here’s how it works:
Someone comes to your website, on which you’ve put your Google AdSense advertisement. Google looks at your website and decides what kind of ads to serve. It basically ―reads your website, looks through their list of advertisers and picks out several that they believe would interest your visitor.
Your visitor comes to your website, browses your site and sees that ad. If they click on that ad, then Google gets paid by that advertiser for the click. They then collect a small commission and give you the rest of the money.
It’s a win-win for everyone because the visitor gets to see another site they’re interested in, Google gets paid, the advertiser gets targeted traffic and you get fast, easy cash in your bank account!
It’s Easy!
There’s a lot of stigma around working from home. Society has instilled the belief that it’s hard, that only a select handful of people can make money from home. That setting your own hours and being your own boss is the platinum dream to strive for, that few can actually achieve in reality.
It’s just not true! Working from home and making money from home can be a piece of cake – Especially with a tool like Google AdSense!
It’s Fast!
The moment you start getting traffic to your website is the moment you start getting paid. Most people don’t realize how easy it really is to start getting traffic to a website.
Once visitors start trickling in, you’ll quickly make your first dollar. After your first dollar online, you’ll make your first ten, then your first hundred, and in not too much time you'll have your first thousand.
What’s great about Google AdSense is that you start seeing progress immediately. Sure, you might start out making only a dollar, but it’s great to see that what you’re doing is working already.
Compare this to other online business models. For example, if you were selling ergonomic chairs online, you’d first have to stock merchandise, setup a merchant account and billing system, do your advertising – Then wait and wait and wait until someone is willing to make a $600 purchase.
Not so with AdSense – The moment anyone just clicks on a link, you get paid right then and there. Since you don’t have to wait until someone pulls out their credit card (which is a much higher commitment on their part) you’ll start getting paid almost immediately.