Chapter 10: Guaranteed Success?

Google AdSense seems like a fast, easy way to earn money. Right? That’s because it is!

All you have to do is understand how it works. It’s like anything else. Your business can only be successful if you understand the ins and outs. If you know your target market, understand who they are and what they want and then speak to those things, you are primed for success!

The same goes for AdSense. All you have to do is understand what it is, how it works, and put it to work for you.

Potential Issues Google AdSense

While it is true that AdSense can prove to be extremely profitable and beneficial for website publishers and advertisers alike, it does (like anything else) have its down side.

Issue #1: Overcrowding the web with less than legitimate sites.

Many online ―business owners are not ―business owners at all. They are people who were mesmerized by the spell of the potential for easy money, through services and programs like Google AdSense.

These so-called ―business owners put together less than legitimate websites that have one sole purpose – to house advertisements that will turn a profit with every click-thru.

While this is not necessarily Google’s fault, it has become a problem and the web is full of these fake sites, making it even more difficult for hard-working business owners like yourself to prove that your business is not only trustworthy, but your advertisers can be trusted as well.

Issue #2: Confusing Links and Advertising Tunnels

Because almost anyone can create an AdSense account, they can ultimately advertise anything. That being said, some (not all) AdSense advertisements lead users through a web of confusion, leading them to third-party websites run by affiliates, rather than a website that was originally what the user was looking for.

This less than honest approach to AdSense can not only be confusing, but frustrating and annoying for those of us trying to earn an honest living and truly help our customers.

Issue #3: Your success depends on successful SEO

If you aren’t yet familiar with how to tackle Search Engine Optimization, you should get a move on. Not only is SEO important for your site, it is important for your ads. Why?

Because SEO is how you get users to your site. Without it, how will they find you? And, so goes your traffic, so goes your click-thru rate.

Remember – the higher the volume of traffic, the higher the click-thru rate. One truly is dependent upon the other.

Even with these potential issues, Google AdSense can be an extremely lucrative venture for your business. You just have to make sure you are using it correctly and be careful not to fall into any of the traps mentioned here.